NEXT

This guide serves as a comprehensive blueprint for the brand identity of NEXT, a student agency born from the evolution of Building F (formerly the AdCentre). NEXT embodies a dynamic vision for student-led creativity, offering a platform where talent, innovation, and strategy converge to push the boundaries of design and communication.

Inside, you’ll discover the core elements that define NEXT’s identity—from its visual language and tone of voice to its strategic approach to storytelling and branding. Designed to empower students and clients alike, this guide reflects NEXT’s commitment to collaboration, adaptability, and forward-thinking solutions.